Toyota logo

Release Archive > 2008

Toyota Press Releases General 2008


17/12/08 AYGO FOR A WINNER

Project Aygo started in March last year when Toyota (GB) PLC supplied a vehicle to top-selling Japanese car magazine Banzai.

 


12/12/08 NEW TOYOTA AVENSIS: LEADING THE WAY ON RESIDUAL VALUES AND COST OF OWNERSHIP

The all-new, third generation Toyota Avensis delivers more style, higher performance, improved fuel economy and lower emissions.

 


04/12/08 iQ LAUNCH PACK



 


04/12/08 TOYOTA PRESENTS THE NEW AVENSIS: BUILT IN BRITAIN

The all-new, third generation Toyota Avensis delivers more style, higher performance, improved fuel economy and lower emissions.

 


03/12/08 CORBY COUNCIL TURNS GREENER WITH TOYOTA

When Corby Borough Council decided to set an environmental example on Northamptonshire roads it looked to Toyota – and the council is now running five cars that will save on fuel costs and carbon emissions by the tonne.

 


01/12/08 TOYOTA iQ: SMALLEST AND SAFEST

It is a common assumption that the smaller the car, the more vulnerable driver and passengers are in an accident. The new Toyota iQ – the world’s smallest four-seat production model – is proof this need not be the case, providing an unprecedented level of active and passive safety protection for an A-segment model.

 


27/11/08 TOYOTA CUSTOMERS TO BENEFIT FROM FULL VAT REDUCTION

Toyota has acted swiftly to pass on the benefit of the 2.5 per cent reduction in the standard rate of VAT to its customers.

 


25/11/08 TOYOTA iQ: FULL UK MEDIA RESOURCES NOW AVAILABLE

Full UK-specific media resources are now available for the revolutionary new Toyota iQ at Toyota’s press web site, www.toyotagb-press.co.uk.

 


24/11/08 TOYOTA iQ: SIX DEGREES OF INNOVATION

Toyota’s guide to the interlinked engineering and design innovations in the remarkable new iQ city car concludes with details of its space-efficient slim seat design.

 


21/11/08 IT’S A TOYOTA, IT WILL GET YOU OUT OF THERE!

Anna Ryder Richardson, a star survivor of last year’s I’m a Celebrity, Get Me Out of Here!, knows just what it takes to tackle tough environments.

 


18/11/08 STOP (and START) PRESS: AURIS GAINS THE ENVIRONMENTAL EDGE

The Toyota Auris gains a competitive advantage in the C-segment hatchback market with the introduction of a new engine that delivers lower emissions, better fuel economy and improved power and torque.

 


17/11/08 TOYOTA iQ: SIX DEGREES OF INNOVATION

The fifth cut-paste-and-print guide to the design and engineering innovations in the new Toyota iQ explains how an asymmetrical dashboard design made it possible to maximise interior space.

 


13/11/08 TOYOTA iQ WINS CAR OF THE YEAR… IN JAPAN

The revolutionary Toyota iQ, the world’s smallest four-seater passenger car, has won the 2008 Japan Car of the Year award by a landslide over rivals such as the Citroën C5, Audi A4 and Jaguar XF.

 


10/11/08 TOYOTA iQ: SIX DEGREES OF INNOVATION

A new, compact air conditioning unit is the subject of the fourth in a series of cut-paste-and-print guides to Toyota’s design and engineering innovations for its new iQ, the world’s smallest four-seat car.

 


03/11/08 TOYOTA iQ: SIX DEGREES OF INNOVATION

The third instalment in Toyota’s series of cut-paste-and-print guides to the ground-breaking design and engineering features behind the new iQ reveals details of the car’s flat under-floor fuel tank.

 


28/10/08 TOYOTA iQ: SIX DEGREES OF INNOVATION

The second in Toyota’s series of cut-paste-and-print guides to the ground-breaking design and engineering features of the new iQ looks at the benefits gained from using a centre take-off steering gear.

 


21/10/08 TOYOTA iQ: SIX DEGREES OF INNOVATION

Your guide to the big ideas behind the world’s smallest four-seater car

 


13/10/08 TOYOTA DOMINATES FLEET WORLD MPG MARATHON

A Yaris driven by Andrew Andersz and Gary Luton achieved the highest overall fuel economy in the 2008 ALD Fleet World MPG Marathon.

 


10/10/08 TOYOTA ANNOUNCES PRICES AND SPECIFICATIONS FOR NEW iQ

Order books are open for Toyota’s revolutionary new iQ, with first deliveries to customers in January.

 


07/10/08 TOYOTA SUPPORTS FORUM OF MOBILITY CENTRES

In line with its global vision for providing mobility assistance for all, Toyota is providing nine specially adapted vehicles to the Forum of Mobility Centres

 


07/10/08 TOYOTA PRIUS NAMED GREENEST TECHNOLOGY AT BRITISH TECHNOLOGY AWARDS

The Toyota Prius has been named alongside the Apple iPhone, BBC iPlayer and the Nintendo Wii as one of the winners at the inaugural British Technology Awards, collecting the Greenest Technology of the Year Award.

 


02/10/08 TOYOTA PRESENTS THE NEW AVENSIS

Designed and engineered in Europe and built at Toyota’s Burnaston factory in the UK , the all-new third generation Avensis has its world premiere at the Paris motor show.

 


02/10/08 BIG IDEAS FOR A BRILLIANT SMALL CAR

The final production version of Toyota’s revolutionary iQ makes its debut at the Paris motor show today.

 


02/10/08 TOYOTA URBAN CRUISER

Toyota’s new Urban Cruiser is designed to meet a growing demand for vehicles that are cut out for life on urban roads, yet are equally at home off the beaten track.

 


01/10/08 iMOTOR COURT BASKETBALL TEAM INTO TOYOTA iQ

Toyota’s iQ arrived in London earlier this month for an exhibition at the Royal College of Art and iMotor came along to investigate the interior space of this radical new city car.

 


30/09/08 TOYOTA DEVELOPS WORLD’S FIRST REAR WINDOW CURTAIN SHIELD AIRBAG

Toyota announced today that it has developed the world’s first* SRS (Supplemental Restraint System) rear window curtain shield airbag to protect rear passengers’ heads in the event of a rear-end collision.

 


19/09/08 iQ TO INSPIRE DESIGN EXCELLENCE

Toyota and Royal College of Art announce new partnership agreement

 


10/09/08 EDF ENERGY AND TOYOTA LAUNCH UK TRIALS OF PLUG-IN HYBRID VEHICLE

EDF Energy and Toyota have teamed up to road trial the first Plug-in Hybrid Vehicle (PHV) introduced by a car manufacturer to the UK.

 


09/09/08 MORE ANGLES ON PARIS PREMIERES FROM TOYOTA

Toyota has released more images of the three new models to be revealed at the Paris motor show on 2 October.

 


05/09/08 iQ IMAGES

New Toyota iQ images with the addition of driving shots are now available on the Toyota media site.

 


04/09/08 HERO HILUX PRIMED FOR ’09

Hilux, Toyota’s heroic pick-up, is to benefit from a raft of styling, technical and equipment upgrades for 2009, making it an even stronger proposition in the work/leisure/adventure crossover market.

 


04/09/08 TOYOTA ANNOUNCES £65 MILLION INVESTMENT IN EUROPEAN R&D

Toyota will invest an additional €80 million (£65 million) in its European Technical Centre located in Zaventem, Belgium – the first step in a two-phase expansion plan that will initially create 250 new jobs.

 


01/09/08 GMB SECURE UNION WITH TOYOTA

Toyota has secured a major new deal with GMB, Britain’s General Union, to provide their field staff with the environmentally friendly option of driving a Toyota Prius.

 


29/08/08 AVENSIS À PARIS

An all new, British-built, Toyota Avensis will make its world debut on 2 October at the fashionable Paris motor show.

 


22/08/08 BLUES, TWOS AND 4x4S

Toyota will be one of the leading exhibitors at the 2008 National Association of Police Fleet Managers Conference, presenting four models in full squad car livery.

 


05/08/08 DRIVE IT TO WIN IT

There are many good reasons to test drive a Toyota, but this summer the best of all is the fact it could win you a new car.

 


17/07/08 DIESEL AT THE DOUBLE

Toyota has doubled the diesel choice in its Auris TR range with the introduction of its lightweight, economic 1.4 D-4D 90 engine to the line-up. Lightweight, smooth and highly efficient, the unit delivers strong fuel economy and low emissions.

 


17/07/08 SR180: RAV4’S NEW BADGE OF PRIDE

The new RAV4 SR180 brings both sporting performance and high value to Toyota’s compact SUV range, a model that ably combines spirited on-road driving, contemporary good looks and the kind of off-road ability that more than meets the demands of most motorists.

 


11/07/08 TOYOTA TO BUILD PRIUS IN USA

Toyota, with a long-term aim toward enhancing its ability to flexibly respond to rapid fluctuations in North American market demand and toward facilitating a stable supply of North American-made vehicles, announces the following changes to its North American production structure:

 


03/07/08 TOYOTA AT THE BRITISH INTERNATIONAL MOTOR SHOW

New Toyota models making their UK debuts at the British International Motor Show will be out on the nation’s roads within a year.

 


01/07/08 TOYOTA LAND CRUISER JOINS FORCES WITH EJ CHURCHILL FOR THE CLA GAMEFAIR

Toyota Land Cruisers will again be proving their off-road ability at the CLA Gamefair which takes place at Blenheim Palace near Oxford from 25 to 27 July.

 


01/07/08 AYGO TO GOODWOOD

Toyota’s “shopping supercar”, Aygo Crazy, will make an unexpected early public debut at the Goodwood Festival of Speed on 11-13 July.

 


27/06/08 TOYOTA VERSO SR: NOW WITH EVEN MORE TO OFFER

The Toyota Verso SR has been a great standard-bearer for quality and value in the compact MPV segment, a car that is both well-equipped and keenly priced.

 


20/06/08 PRIUS UNITES EUROPE

It is hard to find much the British, the French and the Germans have agreed on over the years, but it seems Toyota has found the answer: They all love the Toyota Prius.

 

18/06/08 MORE STYLE, MORE MUSCLE: TOYOTA’S NEW HILUX INVINCIBLE 200

A YEAR ago Hilux was on top of the world, the first car to be driven through the Arctic wastes to the Magnetic North Pole. Now it is top of the pile again with a new range-topping model that is Britain’s most powerful production pick-up.

 

18/06/08 LAND CRUISER V8 WINS SECURITY AWARD

The new Toyota Land Cruiser V8 has been voted number one in the large 4x4 category at the British Insurance Car Awards.

 

13/06/08 TOYOTA YARIS NAMED GREEN CAR OF THE YEAR 2008

The Toyota Yaris has been named Green Car of the Year 2008 by the Environmental Transport Association (ETA). The announcement comes ahead of the start of Green Transport Week (14 – 22 June).

 

12/06/08 ‘AYGO CRAZY’ CONCEPT CAR TO MAKE WORLD PREMIERE AT LONDON MOTOR SHOW

Aygo Crazy is the perfect antidote to all those wild concept cars that look great on the show stand but never turn a wheel. It is a unique machine that has been developed from the start to deliver no-holds-barred maximum driving pleasure, an unforgettable, fun experience.

 

10/06/08 TOYOTA TO PRODUCE CAMRY HYBRID IN AUSTRALIA AND THAILAND

Toyota announced today that it is to start production of a Camry Hybrid model in Australia and Thailand as part of its on-going efforts to develop the popularity of hybrid vehicles worldwide.

 

06/06/08 TOYOTA DEVELOPS NEW FUEL CELL HYBRID WITH IMPROVED CRUISING DISTANCE OF MORE THAN 500 MILES

Toyota has developed a new fuel cell hybrid vehicle that travels more than double the distance of its predecessor model, increasing the maximum cruising range from 205 miles to 515 miles.


 

06/06/08 ENGINE SPECIALIST OPTS FOR TOYOTA RELIABILITY

As one of the UK’s leading engine manufacturers and importers, E. P. Barrus Ltd knows all about power plants.


 

28/05/08 TOYOTA AT THE 2008 MOBILITY ROAD SHOW

Toyota is out in force at the 2008 Mobility Roadshow displaying a dozen models for both static display and accompanied track test drives.

 

13/05/08 DOUBLE TOP FOR TOYOTA VERSO IN FLEET WORLD HONOURS

For the second year running Toyota Verso has been named Best Small MPV in the Fleet World Honours.

 

08/05/08 PRIUS RANKED HIGHEST CAR IN J.D. POWER AND ASSOCIATES/WHAT CAR? 2008 UK CUSTOMER SATISFACTION INDEX STUDYSM

The Toyota Prius has gained a second J.D. Power and Associates award after emerging as the highest scoring individual model in the 2008 UK Customer Satisfaction Index StudySM, retaining the position it held in 2007.

 

01/05/08 AYGO COOL WITH NEW BLUE HUE

There’s blue, then there is Aygo Blue. This spring Toyota’s award-winning city car has a fresh look with a new dedicated Slate Blue metallic paint finish.

 

28/04/08 TAKE A BACK SEAT FOR THE BEST SHOW ON WHEELS

The chance to watch movies or play computer games while on the move has helped banish back-seat boredom for millions of motorists.

 

24/04/08 TOYOTA’S VIRTUAL CRASH TEST DUMMIES HELP RACECAR SAFETY

The FIA Institute and Toyota have combined technology and expertise to help improve safety in high speed racecar accidents.

 

11/04/08 TOYOTA UNLEASHES HIGH POWER HILUX AT CV SHOW

There are few challenges left for Toyota’s mighty Hilux, a car that has toughed it out in the world’s most extreme environments for decades and which only last year made history by conquering the Arctic to become the first car to drive to the Magnetic North Pole.

 

03/04/08 TOYOTA PRIUS JOINS THE GREEN CREWE

Go Green Car and Van Rental, Britain’s first green car hire company based at Crewe, Cheshire, has taken possession of eight new Toyota Prius hybrid cars boosting their fleet of super environmentally friendly vehicles to 12.

 

02/04/08 AURIS SOARS INTO SPRING WITH NEW SR AND TR

Auris is evolving to meet the needs and preferences of even more motorists with two new grades joining the line-up this spring.

 

31/03/08 NEW APPOINTMENT AT TOYOTA FLEET

Richard Balshaw has been appointed General Manager Toyota Fleet, replacing Tim Copland, who takes on a new role as General Manager Dealer Development.

 

14/03/08 TOYOTA SEALS RECORD UK PRIUS FLEET DEAL WITH SAINSBURY’S

Toyota has reached agreement to supply Sainsbury’s with Britain’s largest fleet of hybrid power vehicles. The company is to take delivery of 400 Prius models, in a move towards cleaner and greener motoring for its staff. This is the largest ever UK fleet deal for Prius.

 

04/03/08 TOYOTA UNVEILS URBAN CRUISER

Toyota has given its new Urban Cruiser small SUV its European debut at the Geneva motor show, the latest addition to its distinguished 4x4 vehicle heritage. The new model is aimed firmly at the urban all-road market, where European sales have almost doubled since 2002.

 

04/03/08 WORLD PREMIERE OF THE NEW TOYOTA iQ

Toyota has given the production design of the new iQ its world premiere at the Geneva motor show. First presented as the Concept Car iQ at the Frankfurt motor show last year, the new model will go into production late in 2008 with UK sales scheduled to start in spring 2009.

 

04/03/08 THAT’S LIFE WITH A TOYOTA PRIUS

As the doyenne of British consumer journalism, there is probably no tougher customer to please than Esther Rantzen. That makes her choice of a Toyota Prius for her personal transport all the more telling.

 

20/02/08 TOYOTA YARIS SR: A WINNING RECIPE

Take one Yaris. Add highly desirable styling and exclusive equipment features. Price competitively and sell. It is as simple as that. Toyota has comprehensively upgraded the specification of its 1.3 VVT-i and 1.4 D-4D Yaris SR models to create one of the most impressive supermini prospects on the market.

 

13/02/08 SMALL IS BEAUTIFUL FOR TOYOTA AT GENEVA

Toyota is thinking big by creating a new generation of small cars designed to address the demands of modern motoring and the preferences of today’s drivers. Two new models will take centre stage at the Geneva motor show.

 

12/02/08 AYGO AND DIESEL YARIS JOIN PRIUS AS “FREEMEN OF LONDON”

Changes to the Central London Congestion Charge announced today open the way for even more Toyota vehicles to travel in the capital for free. From 27 October, cars in bands A and B for Vehicle Excise Duty – those emitting less than 120g/km of carbon dioxide – will receive a 100 per cent discount.

 

08/02/08 SWITCH TO TOYOTA COMPUTERS FOR CPW

High-quality solutions to computer and IT problems are the speciality of CPW Computing. But now the Needham Market company has also found a way of making a small business fleet more eco-friendly and cheaper to run at the same time – by going all-Toyota.

 

07/02/08 TOYOTA BACKS NEW SPRINT SERIES

What’s the hottest prospect on a race track: a road-spec’ 21st century MR2 Roadster or a fully-tuned and kitted 1990s-vintage Supra?

 

25/01/08 JEMCA EDGWARE ROAD WINS TOYOTA BUSINESS CENTRE OF THE YEAR AWARD

Jemca Toyota has been named the overall 2007 Toyota Business Centre of the Year at an award ceremony which took place at The Belfry last week.

 

23/01/08 KING OF ALL ROADS

The new Land Cruiser V8 replaces the Amazon and is the eighth generation of Toyota’s legendary Land Cruiser large-scale SUV.

 

11/01/08 TOYOTA A-BAT CONCEPT VEHICLE

Torrance, CA – Toyota Motor Sales (TMS), U.S.A., Inc., returns to its compact pickup truck roots with its latest concept vehicle A-BAT.